An Alternative to User Personas

Index on Boundaries, Not Just Averages

Signal Over Noise

  • You should include details about the user’s education, lifestyle, interests, values, goals, needs, limitations, desires, attitudes, and patterns of behaviour.
  • Add a few fictional personal details to make the persona a realistic character.
  • Give each of your personas a name.
  • Create 1–2-pages of descriptions for each persona.

People > Personas

Utility is Stage Dependent

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Scott Hickle

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